On the occasion of the reopening of Piazza Caduti in the historic center of Mogliano Veneto, a series of activities have been organized for the city’s residents, inviting them to enjoy the brand new square and its iconic arches. From concerts, to theater, to gastronomy events, Mogliano brings life back to the square and communicates it with a language open to all ages.
Choosing a simple figure to build the entire visual identity.
The arches, a symbol of Italianness, are the fundamental architectural element of the historic face of the central square in Mogliano Veneto. Arranged in sequence, these individual elements recall the typical structure of porticoes.
Beign flexible means beign able to tell more stories, to more people, with the same words.
A flexible visual system allows the same core design elements to be adapted and applied across various media, creating a consistent yet dynamic visual impression. By adjusting colors, shapes, and layouts, the system can be tailored to different platforms or tools, ensuring that the identity remains cohesive while being versatile enough to meet diverse communication needs, both pragmatic and semantic.
