Founded in 1919 and based in San Vendemiano (TV), MICHE specializes in high-performance cycling components, from wheels and hubs to bike chains. The collaboration has the aim to create designs that not only present their products clearly, but also make them stand out in a crowded market.
Collaborating closely with MICHE develop and marketing departments to create a cohesive and functional design system for their products and brand.
Collaborating closely with MICHE develop and marketing departments to create a cohesive and functional design system for their products and brand. We developed a design system that brings order and clarity to the presentation of their wheels, creating a specific layout that enhances both functionality and aesthetic. To guarantee the highest quality across different applications, we ensure the designs are adaptable to various production methods—whether it’s laser cutting, screen printing, or other specialized techniques.
The K1 RD is the latest evolution of the well-established K1 EVO now enhanced with cutting-edge ceramic technology for even greater durability and performance. Our work focused on developing a brand-new logo and visual identity that aligns with the wheel’s innovative upgrades. This redesign was aimed at emphasizing its advanced features while keeping the visual identity strong and distinctive. We worked closely with MICHE to ensure the new logo was perfectly suited for the K1 RD across various applications, from print to product, ensuring it communicated both the wheel’s technical excellence and its market positioning.
K1 RD - Redesigning the identity for a top-performance MTB wheel.
KLEOS RD CRONO Unleashing creative potential with a bold, dynamic design to emphasize theperformance of a top-tier road wheel. The KLEOS RD CRONO is a high-performance road wheel with a striking, bold design. This project gave us the freedom to explore creative possibilities, and we took a maximalist approach to make the most of its visual impact. The large “K” in the Kleos logo was key in conveying the sensation of rotation, creating a dynamic, energetic effect. This design perfectly captures the wheel’s performance-driven nature and its cutting-edge identity.
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